Wednesday, June 1, 2011

Lotus, possible agreement with Toyota?

Lotus is in sale? It is not an indiscretion to paint this possibility, but the words of the Managing Director of the English automotive house, Dany Bahar: the constructor of sport car - the manager has sentenziato - cannot more produce models with own forces and has need of the support of international societies, more wide dimensions; because this happens, the motoristica company of Hethel could be sold completely to the Toyota Group, even if the CEO of Lotus has not confirmed definitively this possibility, having left opened the doors of partial (and a total) cession of quotas not to set in action of the brand to the Japanese colossus or of a simpler partnership between the Asian truth (greater international automotive group) and the British truth (a brand that the energy does not have more than a time).

We do not know if and when the situation will change, for Lotus: today, the automotive house is of malese property (from the 1996, when Proton the purchase) and not there are official confirmations of agreements between this last company and the Japanese society. Certainly it is that Lotus, in order to succeed in giving to life to all those models that have introduced, in form of concept car, to the Hall of Paris 2010 (in the month of October of the slid year), cannot more make confidence only on own forces: it has need to take advantage of technology and componentistica to low cost, than probably Toyota it has the wish and the possibility to supply them (the Japanese automotive house constructs already the motors used from Lotus, like the V6 benzine of Evora).

Moreover, the cession of Lotus to the Toyota Group, partial or total, could allow the British automotive house to approach to a circuit of commercialization of international breath (taking advantage of the channels of sale of the net of the society orients them).

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